Case study · Plumbing · Saanich, BC
36% more booked jobs for a Saanich plumbing company.
This plumbing company relied almost entirely on word-of-mouth, with no real website and a Google Business Profile that hadn't been touched in years. We built a trust-first site and a local SEO plan focused on emergency and service-area searches.
36%
More booked jobs in the first quarter
4.9★
Average Google rating after 6 months
2.5x
Website traffic increase
Where they started
Word-of-mouth was strong, but new customers researching online found an outdated, unclear website with no reviews visible and no way to tell if the business was licensed and insured.
What we did
Trust-first website
Licensing, insurance, and real reviews front and center, plus dedicated pages for emergency plumbing and each service area.
Local SEO for emergency searches
Targeted content and technical SEO for high-urgency searches like "emergency plumber near me."
Structured review collection
A repeatable system to request reviews after every job, closing the gap between great work and public trust signals.
“Referrals are still huge for us, but now when someone Googles us first, the website actually backs up what people are saying.”
Owner · Plumbing company, Saanich
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